People vs Unique Visitors in Belarus

It is clear that the num­ber of unique vis­i­tors, mea­sured through cook­ies, does not reflect the real num­ber of human beings going online: some cook­ies are delet­ed; peo­ple use dif­fer­ent devices to surf the web, or dif­fer­ent browsers.

The chart below shows the num­ber of unique browsers col­lect­ed by the web ana­lyt­ic com­pa­ny gemius­Prism ver­sus the num­ber of peo­ple count­ed with the media research of gemiusAu­di­ence.

The num­ber of “unique browsers” in Belarus col­lect­ed by the web analy­sis of gemius­Prism in Jan­u­ary 2017, com­prised 24 mil­lion unique users.

The Belaru­sian web audi­ence of age 15 — 74, accord­ing to gemiusAu­di­ence, the research held for com­pa­ny #DB3 in Jan­u­ary 2017, com­prised 5, 082 mil­lion peo­ple.